Discovery Mode

Meet your next fans

Discovery Mode is a tool for artists and music marketers designed to help you find new listeners when it matters to you most.

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Your tracks, prioritized for discovery

With Discovery Mode, artists and labels identify songs that are a priority, and our system adds that signal to the algorithms that power personalized playlists. This signal increases the likelihood of the selected songs being recommended, but does not guarantee it.

And it only works if fans love it too. We take note when a listener isn’t engaging with a song — including those in Discovery Mode — and factor this in when determining what to recommend in the future. It’s all about harmony.

Get a say in personalized discovery

Today, 33% of all discoveries on Spotify happen via personalized recommendations in algorithmic contexts. With Discovery Mode, artist teams can signal which tracks are most important to them within Spotify Mixes, Radio & Autoplay.

Build your fanbase where people listen

Discovery Mode can help drive longer-term fanbase growth. Statistical modeling shows that, on average, artists see +50% in saves, +44% in user playlist adds, and +37% in follows during the first month of Discovery Mode.

Find new fans abroad

Today, 58% of all first-time artist discoveries from tracks in Discovery Mode are from listeners outside of the artist’s home country. Additionally, on average, tracks in Discovery Mode are streamed in 100 markets during the campaign period.

Now available in over 90 marketsNow available in over 90 markets

Discovery Mode is available directly in Spotify for Artists for eligible artists that distribute songs through participating distributors. Labels can continue to access Discovery Mode through our partnerships team.


Support your goals

Personalized recommendations on Spotify take in thousands of signals. Now with Discovery Mode, that includes input from artists based on their goals.

We believe our personalized recommendations should also be informed by artists — their goals and what they have to say about their music. With Discovery Mode, they can turn it on when it’s working. Turn it off when it’s not. The control is in their hands, always.

Prepping for a new release

Discovery Mode works alongside your new release roll out strategy. Use it to remind fans of your best tracks ahead of time, and then drive attention to other parts of your catalog when your new release hits fever pitch.

Reinvigorating your fans

For artists with a legacy, Discovery Mode can help songs in an extensive catalog get another moment in the sun. Whether in support of a reunion tour or a new compilation, your music has the chance to be rediscovered.

Celebrating a milestone

When celebrating big moments in your career, encourage your fans to return to the songs that made everything possible. Select the songs you’d like to prioritize to reconnect with longtime fans and draw in new ones.

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With Discovery Mode, there’s no upfront cost

This gives artists at any stage of their career, anywhere in the world, the opportunity to participate.

  • When Discovery Mode is turned on for a song, Spotify charges a commission on streams of that song in Discovery Mode contexts. All streams in other contexts are commission-free.
  • The commission is a percentage of revenue generated on those select streams. This marketing cost is deducted from future Spotify statements, so no upfront cash budgets are required.
  • In testing, we’ve found that Discovery Mode can inspire further, commission-free exploration of an artist’s catalog, often leading to downstream, organic streams outside of Radio & Autoplay.
    Ryan OakesRyan Oakes

    As an independent artist, knowing where to put your money to market your music is hard. So is coming up with enough funding. Spotify fixes this issue with this new feature. It helps me reach highly targeted people and turn them into lifelong fans. The results speak for themselves and I would highly recommend it to anyone searching for creative ways to reach new fans without a big record label budget!

    Ryan OakesRyan Oakes


    Discovery Mode helps introduce the music of our global artist roster to more engaged listeners and future fans across borders. Our clients are enthusiastic with the results and have included Discovery Mode in their release strategy. As part of a well-rounded digital campaign, deploying Discovery Mode has helped create impactful growth for our artists across total streams, monthly listeners, and followers and demonstrated growth outside of Spotify's own platform as well.

    Ben PattersonBen Patterson


    Believe supports Spotify Discovery Mode, as it is highly innovative and beneficial for independent artists. The program’s democratizing power will enable a wider community of artists to benefit from promoting their music. Discovery Mode is helping artists cross borders, especially ones from territories that historically haven’t had equal access to the global music industry stage. And, in these early tests, we’re already witnessing how the program is helping talented Believe and TuneCore artists from all over the world gain significant exposure to new listeners.

    Denis LadegaillerieDenis Ladegaillerie

    CEO, Believe

    Discovery Mode has proven to be a great way to widen Hunter [Hayes]’s reach as his sound continues to evolve. I’m always looking for ways to connect Hunter’s music to new fans, and this platform exposes his music to hundreds of thousands of new listeners, and has contributed significantly to overall audience growth and engagement.

    Valerie SizemoreValerie Sizemore


    At TuneCore, we believe there’s never been a better time for independent artists worldwide. We’re seeing a paradigm shift where an artist’s success is no longer tied to radio or traditional mainstream media; artists are in the driver’s seat. That means marketing tools also need to evolve to better fit artists’ needs for the digital era. Discovery Mode will not only benefit artists who may not have the budget to hire outside agencies and fund media placement, but it also maximizes the reach of the music, based on the merit of the music - not because a gatekeeper said so. If the music’s good, Discovery Mode will help artists find new fans.

    Andreea GleesonAndreea Gleeson


    When we’re trying to reach new audiences in the current music market we’re always looking for ways we can see a measurable impact on our artists’ audiences. This is especially hard to accomplish after the all important first week promotion. When added to our overall marketing campaigns, Discovery Mode is one of the most cost effective ways that we’ve seen to build an audience and bring meaningful financial results for our independent artists.

    Jeremy GruberJeremy Gruber


    Discovery Mode is a groundbreaking music marketing tool because it doesn't require any upfront budget. Discovery Mode makes it possible for independent artists at every level to reach new fans in a whole new way.

    Philip KaplanPhilip Kaplan


    For me, Discovery Mode is a game changer. It enhances the standard ways my music is presented and discovered on Spotify, and the results were absolutely amazing! I reached new listeners on Spotify, gained a lot of new followers on social media, and even saw increases in streams on my songs and ticket sales that were mind blowing. 100% worth it.

    Sam RiggsSam Riggs


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