With 365 million global listeners, Spotify is the world’s most popular audio streaming subscription service — and that makes it the ultimate place for artists to build their fanbases. But fandom is about more than just listening to music; for fans, it means interacting with their favorite artists, nerding out with fellow diehards, singing along to every lyric at shows (whether IRL or virtually), and of course, showing off their dedication with merch.
For artists, that fan support is their lifeblood. That’s why the Spotify for Artists team is focused on developing new tools and resources to help artists turn listeners into fans, fans into superfans, and, ultimately, earn more — not just through music, but also merch, ticketing, tipping, Fans First emails, and more. As part of that ongoing effort, we’re happy to announce a new integration with Shopify giving artists even more opportunity to grow additional revenue streams, like merch.
Selling merch isn’t just about commerce, it’s about connection, too. Shane Cody, drummer for the Indiana-bred alternative/indie band Houndmouth, recognizes it as an important part of the fan experience: “Merch is a connection to the fans on a tangible level,” he says. “Our music is the emotional connection, [so] sharing both on Spotify is essential." And when Houndmouth’s new album, Good For You, drops on Nov. 5, they’ll make the most of the release moment by featuring new merch on their artist profile.
Shopify makes it simple for artists and their teams to manage inventory and control which items are featured on their profiles. (For example, out-of-stock items get automatically removed from your profile.) As soon as you’re ready to drop new merch, you’ll immediately be able to share it with fans and capitalize on your release moments so that they can browse your merch while they stream your new music.
Listing your merch on Spotify with Shopify is easy: All you need to get started is admin access to your Spotify for Artists account and a Shopify store. Get started here or log in to your Spotify for Artists dashboard on desktop, go to the “Profile” tab, and click “Merch” to get started. From there, you'll be able to choose the three items from your store you want to feature on your artist profile. If your Shopify store sells merch from multiple artists, you can easily manage your entire roster’s sales and inventory on Spotify by connecting the store to each artist’s profile and listing merch from the artist’s “collection” in Shopify. Each artist profile can only be connected to one Shopify store.
If you’re not on Shopify yet, we’ve got you covered: Shopify is offering a 90-day free trial to all Spotify artists signing up for the first time. And if you don't have any merch inventory in stock, Printful is offering a 30% discount for Spotify artists' first two print-on-demand merch orders.
Artists globally can link their Shopify stores and list up to three merch items on their artist profiles that will be visible to their listeners worldwide.
We’re excited to continue investing in new ways for artists to monetize their fanbases on Spotify. So get started today, reach your fans and followers, and make your artist profile a virtual merch table.
Are you interested in helping to test out new Spotify for Artists’ features? Fill out this form and we’ll contact you about joining our test groups.