COUNTDOWN PAGESYour ultimate pre-release destinationTurn pre-saves into momentum, engage your most dedicated fans, and make the most of week one.
Create a Countdown Page
BUILD MOMENTUM EARLYTease your release where fans streamIn the past, artists would build pre-release hype on platforms separate from where fans actually stream music — making it harder to turn anticipation into streams during release.

Countdown Pages bring your pre-save campaigns directly onto Spotify, so fans can save your album ahead of release and stream it on day one.

On average, artists who publish a Countdown Page at least 7 days before release see nearly 2x more pre-saves than those who publish later.
On average, over 60% of listeners who pre-save an album stream it week one.
ONE DESTINATION
Your pre-release, all in one placeCountdown Pages let fans pre-save, preview your tracklist, watch countdown videos, and shop merch — surfaced across your artist profile, Search, Home, and the Upcoming Releases hub.

On release day, we notify everyone who pre-saved and add it straight to their library.
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DISCOVERY & VISIBILITYExpand your reach before release day
Upcoming Releases hubFound under the Search tab on mobile, the Upcoming Releases hub surfaces your release to fans who are actively looking for what’s next – with personalized recommendations that match their taste and the top 10 global Countdown Pages.
Countdown ChartsEvery Wednesday, Spotify highlights the top 10 Countdown Pages across Spotify and Spotify for Artists social channels. Artists featured in the top 10 will receive a personalized share card via email, so they can easily amplify across their own socials.
Countdown Pages deepen fandom. Nearly 1 in 7 listeners who pre-save become super listeners by the end of release week.
BEST IN CLASSCountdown Pages in action See how artists and their teams are using Countdown Pages to create powerful pre-release strategies.
FLEXIBLE AND POWERFULAn essential part of your new release strategy
Built to support waterfall releasesCountdown Pages are dynamic, so you can drop singles, merch, and countdown videos over time, boosting pre-saves and engagement.
Measure success of new music View Countdown Page stats via the Upcoming page in the Music tab. Pre-release, track total pre-saves and unique visitors to inform strategy. Post-release, see total pre-saves, impressions, and the percentage of pre-savers who streamed in the first 7 days.
COUNTDOWN TOGoing deeper into the musicCountdown To is Spotify’s vodcast series spotlighting select artists with intimate, behind-the-scenes conversations around their upcoming releases.
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ARTIST TEAM SPOTLIGHTCountdown Pages generated 6X more pre-saves than our off-platform buy link for several artists on our roster. The tool has been instrumental in helping to reach our chart goals.
—Emily PuterbaughGlobal Director of Streaming & Digital Sales, Secretly Group