NEW RELEASES

Make your new release strategy a hit

Discover how to go from pre-release hype to long-term fandom – all where music streaming happens.

Cut through where new music breaks

Releasing new music is a big deal – a culmination of your craft and hard work. But in today’s noisy social media landscape, it’s easy to feel like you’re getting lost in the shuffle.

That’s where we come in. Spotify for Artists arms you with powerful tools to unleash your release’s full potential – reaching a global audience and deepening connections with fans.

Your new music is waiting to be discovered, so let’s make it happen. Keep scrolling for our step-by-step release checklist.

How Laufey maximized her release in 7 stepsHow Laufey maximized her release in 7 steps

See how the Grammy-winning composer, singer, producer, and multi-instrumentalist and her team bewitched a global audience with her genre-bending album using Spotify for Artists tools like Countdown Pages, Clips, Marquee, merch, and more.

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First release on Spotify?

Begin your new release’s journey on Spotify by choosing a distributor and uploading your music.

Start here
COUNTDOWN PAGES

Start the Countdown

Build your ultimate pre-release destination.

Dropping a new album? Let fans pre-save it, preview the tracklist, check out fresh merch, watch Clips teasing unreleased tracks, and countdown to launch – all to boost those crucial week one streams.

CLIPS & CANVAS

Prep videos & visuals for your release

My first song since Lil Boo Thang. I’m hype about it!
Say Cheese
Paul Russell

Share your release’s story with Clips

Clips are short videos with a big impact on new music. Create excitement for your release by sharing the stories behind your music to drive more streams.

Upload Clips
Machine Bitez #6
Gorillaz

Draw in listeners with Canvas

It’s album art for the streaming age. Add a looping visual to your release before it drops to give listeners an eye-catching experience right from their first stream.

PLAYLIST PITCHING

Pitch your song for playlist consideration

Make sure to pitch the focus track from your release at least two weeks before the release date. Our playlist editors listen carefully, and make potential editorial playlist placements based on what they think will resonate most with fans around the world.

Here’s a sample of what to prepare for your pitch:

  • Your story: what is the information our editors need to know about your release?
  • Your sound: what is your release’s genre and vibe?
  • Your pitch: which playlists is your release best suited for?
    • Pitch your music

    MARQUEE

    Make your release unmissable

    Marquee puts your new music front and center, inviting listeners to dive deeper.

    Here’s what you need to make your campaign a show-stopper:

  • Targeting: Connect with all types of listeners – new and existing – based on their listening history.
  • Markets: Reach both Premium and Free listeners across more than 30 markets.
  • Reporting: Track engagement and understand how listeners become bigger fans after seeing your campaign.
    • Explore Marquee
    DISCOVERY MODE & SHOWCASE

    More ways to turn up your new release

    Discovery Mode

    Prime fans for your upcoming release by reminding them of other songs in your catalog.

    Showcase

    Create hype for your new music – and keep the momentum going – by attracting new listeners on Spotify’s Home.

    ARTIST PROFILE

    Freshen up your artist profile

    Get everything ready for the big day.

  • Merch: add your newest items and don’t forget to tag your release, so they’ll be featured on the release page and Now Playing view, too.
  • Artist Pick: make it easy for fans to find your new release on your artist profile — and don’t forget to add an image and message.
  • Gallery: upload your latest photos to show off your new looks.
    • Update your profile

    Keep the momentum going

    Build your followers

    Make sure your fans follow you on Spotify. That will help ensure they hear your music on their Release Radar and What’s New feed.

    Share your release on socials

    Drive fans to listen on Spotify by sharing your Canvas and links to Clips on socials.

    Track your stats in real-time

    Watch your streaming numbers as they climb, and see how many of your followers streamed your new music in the release engagement tab.