Sell merch on Spotify and fuel your fandom

Build your business by selling directly to fans as they stream your music.

Get started

Merch and music are better together

Like drums and bass, merch and music are a perfect pair. With our Shopify integration, you can connect your merch store with Spotify for Artists to sell merch where fans are already listening. Get started on Shopify for as little as $5/month.

Merch of the momentMerch of the moment

When mehro created a bespoke piece of jewelry for fans, he sold it exclusively on Spotify. His metalwork necklace–representing themes from two albums–went from mockup to merch table and into the hands of his top fans. Watch the video to find out more.

Merch represents the person wearing it. You're making a choice to say, this is the music I love so much that I'm willing to wear it on my sleeve. It's beautiful that where people are listening to the music, they also have access to the merch on Spotify.


Easily manage merch sales, inventory, and promotions with Spotify + Shopify.

Three simple steps to building a merch business


With Spotify for Artists + Shopify, you can select merchandise from your Shopify store to publish to Spotify. Publishing merch makes it available for browsing and purchase on Spotify, and all published items will be visible on your artist store page.


Select up to three of your published items to feature on your artist profile - this should be the hottest merch that your fans are excited about. Clicking on featured merch opens a product details page where they can purchase or browse more of your merch.


Help fans find relevant merch when listening to their favorite music by tagging published items with their associated release. Tagging makes it easier to reach fans with the perfect piece of merch when they’re feeling most connected to you and your music.

Reward top fansReward top fans

Fans love to feel the love. Pop songstress Rina Sawayama offered her top Spotify listeners a limited-run exclusive vinyl and they cleared out inventory in less than a day. Exclusive merch moves the needle, and Spotify can reach the fans who want it most.

The Fans First campaign was an amazing way for us to target Rina’s most engaged listeners with a unique vinyl to reward her top fans. We drove 1K album sales in less than 2 hours—needless to say, Spotify helped us engage Rina’s audience beyond streaming!

Team Dirty HitTeam Dirty Hit