MUSIC VIDEOSWhere your fans press playBuild stronger fan connections and drive more streams by releasing your music videos on Spotify.

Now included in Premium and available in beta through labels and distributors.
Hear it. See it. Same place.On other platforms, music videos fade into the infinite scroll. On Spotify, they live alongside your music, integrated into your catalog.

In the Now Playing view, fans can jump from the song to the video with one tap. They can also find your music videos on your profile, in search, and alongside related content.
Show your fans the full picture

Whether it’s an official music video or a live performance, your visuals give fans more ways to fall in love with your music.

Engage your super listeners

After a fan actively streams your official music video on Spotify, they are more likely to explore your catalog – especially super listeners who go on to actively stream the artist 85% more in the next month, on average.

Keep listeners coming back

When listeners discover your songs through a video, they’re 34% more likely, on average, to stream the song again and 24% more likely to save or share it over the next week — keeping your music on repeat after that first play.

Everywhere fans discover you From your artist profile to Spotify playlists, your music videos show up where fans are already tuned in.

Distribute your official music videos or premium recordings of your live performances through participating distributors, and they’ll appear where fans already find music.
Your artist profile
Highlight your favorite official music video with Artist Pick, while the rest of your videos show up in a dedicated shelf on your profile.
Active discovery
Fans can find your music videos in Search — or look for the video icon next to your songs in albums, playlists, and search results.
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Manage your creative worldTake your visual storytelling further with Spotify for Artists
  • See all your visuals in one place. Open the Video & Visuals tab to see your whole visual catalog.
  • Know what’s hitting. Use music-first analytics to see how fans engage with your music videos, dig into audience data, and better understand what’s moving the needle for your catalog.
  • Expand your story. Add Clips and Canvas alongside your music videos to give fans a more complete look at your creative world.
    • Artist Team SpotlightMusic videos have been key for Parcels since day one — the music doesn’t go without them. Videos let them describe and present their story, their universe, and what they want to tell with each album. Bringing music videos and live sessions to Spotify makes the storytelling complete.
    —Alexis MetaouiChief Digital Officer, Because Music
    Music videos are currently in beta. Reach out to your distributor if you’re interested in releasing your music videos on Spotify.
    Learn more