DISPLAY CAMPAIGNSPut your music front and center on SpotifyWithin Campaign Kit, display campaigns put your music in front of the fans most likely to press play — with standout formats like Marquee and Showcase.
Set up your campaign
CAMPAIGN FORMATSEye-catching campaigns for any moment
ShowcaseA banner on Home for new or catalog releases. With the Showcase format, you can put your music in view anytime you like.
MarqueeA full-screen modal on Home for new releases. With the Marquee format, you can make sure fans see your music when it drops — building momentum from day one.
Bring fans deeper with audience goalsWhatever you’re working towards, display campaigns work alongside other Campaign Kit tools – like Discovery Mode and playlist pitching – to turn listeners into fans who take your music to the next level.

With display campaigns, you’ll reach the Free and Premium listeners who are most likely to stream your release after seeing the promotion — including top fans, fans who’ve lapsed, and listeners who are new to your sound.
  • Audience engagement: Deepen fandom with your existing monthly active listeners: super listeners, moderate listeners, and light listeners.
  • Audience reactivation: Re-engage your previously active listeners to entice them back into your fanbase.
  • Audience growth: Find listeners who are newer to your music or haven’t discovered you yet: your potential and programmed listeners.
    • Learn more
    Made for music, tuned for performance
    Lift in listeners

    On average, people who see a display campaign are over 3.7x more likely to stream the promoted release.

    Lift in catalog streams

    On average, people who see a display campaign with the Showcase format promoting a catalog release generate 4.8x more active streams.

    Lift in saves and playlist adds

    On average, listeners who see a display campaign are over 2.2x more likely to save or playlist a track after.

    Set up your display campaign in Spotify for ArtistsPut your music on display via the Campaigns tab in Spotify for Artists.
    GET STARTED
    My first song since Lil Boo Thang. I’m hype about it!
    Say Cheese
    Say Cheese
    Paul Russell
    Paul Russell
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    CASE STUDIES
    Making moves with display campaignsSee how artists and music marketers use display campaigns with other Campaign Kit tools to amplify their biggest moments.
  • Djo: Turned a viral moment into deeper catalog streaming.
  • Royel Otis: Warmed up audiences to their music and world tour.
  • Money Man: Encouraged his super listeners to attend a live show.
  • Clairo: Sustained momentum for several buzzy waterfall singles.
  • Evan Honer: Activated casual listeners across key markets.
    • CUSTOMIZATIONSControl how your campaign shows upShape the details to fit your goals and your sound.Choose who sees your campaign, how it looks, and where it leads listeners to stream your music. Every part works together to put your music in front of the right listeners.
    Targeting
    Reach segments of your audience on Spotify based on their actual streaming behavior — not non-music signals and broad demographics.
    Destinations
    Take fans deeper by choosing where you direct listeners when they tap your campaign – single, album, EP page, or the top of your This Is playlist.
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    WHAT MARKETERS HAVE TO SAYMat Herbers
    “We’re all about creating moments with fans. Marquee and Showcase help maximize those moments by extending the timeline and turning new or passive listeners into fans.—Mat HerbersSenior Director of Marketing, Lowly & Create Music Group
    “The formats compliment each other really well. Marquee is very intentful – you click on it and need to listen right now. Whereas Showcase is a nice reminder and you can bring back to catalog with a more nuanced marketing message.—Netasha ShehataGeneral Manager, Ourness
    “They’re perfect for translating momentum from a viral song into on-platform streams. And we love to utilize the formats in tandem to ensure our artists’ audiences are getting hit with a "hey, music’s out"—Caroline HalloranDirector of Audience Development, mtheory
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    Display campaigns are just the start.Campaign Kit gives you more tools to turn up your music and build lifelong fans.

    On average, artists who combined display campaigns with Discovery Mode saw 2x greater growth in monthly active listeners.
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