SPOTIFY FOR ARTISTS MARKETING AWARDSThe best of music marketingHonoring the masterminds behind this year’s standout new release strategies. Check out the 2024 winners below.
CAMPAIGNS THAT BROKE THROUGH
Celebrating teams that elevate the gameThe awards highlight five dimensions of new release success — and the Spotify for Artists tools that helped make it happen. It’s all about celebrating the behind-the-scenes marketers whose strategies took their artists to new heights.
Meet the 2024 award winnersEach year, artists and teams work tirelessly to release new music in an effort to rise above the noise and build lasting fanbases.

Click through to explore the releases and teams who used Spotify for Artists tools to break through in 2024.
Winner: Standout Pre-Release StrategyThe winner of this award is the team behind Pink Aura by Kenia OS for their standout use of Countdown Pages.

The Pink Aura Countdown Page drove the highest percentage of monthly listeners to pre-save, surpassing any other Countdown Page launched in 2024.
Winner: Standout New Release StorytellingThe winner of this award is the team behind This is How Tomorrow Moves by beabadoobee for their standout use of Clips.

This is How Tomorrow Moves captured the highest Clips engagement of any 2024 album.
Winner: Standout Promoted ReleaseThe winner of this award is the team behind Charm by Clairo for their standout use of Marquee and Showcase.

Charm’s Marquee and Showcase campaigns drove the highest intent rate of any new release campaigns run in 2024.
Winner: Standout Playlist Pitching SuccessThe winner of this award is the team behind “Tired Boy” by Sunday (1994) for their standout use of playlist pitching.

Out of all artists featured on Fresh Finds in 2024, Sunday (1994) achieved the highest growth in listenership in the week after “Tired Boy” was playlisted.
Winner: Standout Integrated Marketing StrategyThe winner of this award is the team behind The Secret of Us by Gracie Abrams for their standout use of a mix of Spotify for Artists tools.

Among 2024 albums that had similar comprehensive usage of S4A tools, the strategy behind The Secret of Us drove the highest growth in artist monthly listeners.
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Standout New Release Storytelling
Standout Playlist Pitching Success
Standout Integrated Marketing Strategy
Standout Promoted Release
Standout Pre-Release Strategy
1 / 5
BEST IN CLASS
Winning strategies, in their own wordsHear from the 2024 award winners as they share the creative ideas and strategies that brought their releases to life — and could inspire your next big marketing move. Listen to the success stories from:
  • Perdi Higgs — Head of Streaming & Digital Partnerships, Dirty Hit
  • Chris Nenadich — Artist Manager, Ignition Music
  • Ray Kurzeka — VP of Streaming & Revenue, Interscope Capitol Labels Group
  • Rotem Azariya — Commercial Marketing Director, Virgin Music Group
  • Karina Almaguer — Senior Manager, Sony Music México

    • Redefining success in music marketing

    Data-Driven

    Awarded for impact that can’t be denied.

    Marketer Focus

    Shining the spotlight on the teams behind the artists.

    Powered by Spotify

    Recognizing teams who maximized Spotify for Artists tools.

    CONVERTING ANTICIPATION INTO ACTION
    Standout Pre-Release StrategyBuilding pre-release excitement is no small feat. This award celebrates the release that effectively used Countdown Pages to create genuine buzz and turn it into standout pre-saves.

    We’re recognizing the team that took building anticipation to the next level and built a pre-release destination that fans couldn’t ignore.
    Explore Countdown Pages
    CREATIVITY THAT CONNECTED
    Standout New Release StorytellingIn a world full of visual content, standing out takes more than creativity alone – it takes real connection. This award celebrates the release that successfully used Clips to spark standout audience engagement.

    We’re celebrating the team that blended captivating video with authentic storytelling to create an album experience that left fans excited for more.
    Explore Clips
    TURNING ATTENTION INTO INTENT
    Standout Promoted ReleaseWith so many listening options, finding the right audience at the right moment is crucial. This award honors the release that strategically used Marquee and Showcase to drive standout listener engagement.

    We’re recognizing the team that used smart targeting and thoughtful promotions to capitalize on fans’ precious attention and turn it into deeper, lasting fandom.
    Explore Campaign Kit
    FRESH FINDS TO FAN GROWTH
    Standout Playlist Pitching SuccessBillions of musical discoveries happen on playlists, and landing on one can make a real difference for an artist. This award celebrates the release that impactfully used Playlist Pitching to secure a spot on Fresh Finds and achieve standout first-week growth.

    We’re honoring the team whose exceptional pitch opened their song up to a world of new fans.
    Explore Playlisting
    MAXIMIZING THE RELEASE MOMENT
    Standout Integrated Marketing StrategyAchieving explosive listener growth takes vision, rhythm, and timing. This award honors the release that holistically leveraged a mix of Spotify for Artists tools to tease, promote and measure success of new music, creating standout momentum.

    We’re recognizing the team that applied strategic planning, smart sequencing, and creative engagement to strike a chord at every stage of the release cycle.
    Explore New Release Guide