Marquee, Discovery Mode, Showcase, and playlist pitching help artists develop and grow their audiences.

Turn up your music. <br /> Build lifelong fans.

Hype your new release

Campaign Kit can take your new music to new heights. Grow your audience with our mix of tools across the entire release cycle.

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Give your catalog an encore

Campaign Kit is built to fuel fandom for your catalog. Whether you’re reviving a classic or celebrating a milestone, our tools will pump up your jams.

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Capitalize on trending songs

Campaign Kit helps you turn viral buzz into longer-term audience growth and development.

Capitalize on trending music

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Build a worldwide fanbase

Campaign Kit gives you the tools to go global. With Spotify’s unique listener data, we help your music translate worldwide.

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Amplify your music

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Turn up your music

Campaign Kit is built to drive meaningful metrics for music, not memes. Powered by unmatched audience insights, your campaigns can be more efficient and relevant to listeners than ever.

Campaign tools made for music — finally 

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Amplify your reach on Spotify

Discovery Mode and playlist pitching can amplify your reach in Spotify programming. Discovery Mode reaches listeners in personalized playlists—with no upfront cost. Playlist pitching helps our editors know where your tracks are best placed—it’s 100% free.

Spotify Programming

Marquee and Showcase are sponsored recommendations that invite Spotify Free and Premium listeners to actively stream your music. Showcase features new and catalog releases on Home at any time. Marquee is a full-screen recommendation for only new releases.

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Take a tour of Campaign Kit

Join music marketers at Venice Music and mtheory as they share best practices for turning listeners into fans with Campaign Kit.

Join our Whatsapp Broadcast Channel for all the latest Campaign Kit updates

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Success stories and more

Indie electronic artist Goth Babe and his team used Campaign Kit to grow his audience ahead of his debut album release.

How Goth Babe Amplified New Releases and Gave New Life to His Catalog with Campaign Kit

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Learn how artist Goth Babe used Campaign Kit to grow his audience ahead of his debut album release

Learn how to use Campaign Kit, our set of tools specifically made to amplify your music and build lifelong fans — right where streaming happens. 

Introducing Campaign Kit: Campaign Tools Made for Music

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Discover how seven artists – spanning genres and goals – turned up the volume for new and catalog music with Campaign Kit.

Campaign Kit: Seven Success Stories, from Hyping Tours to Hitting Fan Milestones

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Showcase is our newest tool made for marketing music. It lets you promote the releases you want, when you want, to the listeners you want to reach – right on Spotify’s Home. 

Getting Started with Showcase: A Campaign Tool to Give Your Music Its Moment on Home

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Introducing Showcase: A Campaign tool made for marketing music 

See how independent artist thuy’s team (manager Anh Vu and Venice Music’s Isobel Kelly) used Discovery Mode and Marquee over the course of 15 months and multiple releases to grow her audience.

How thuy’s Team Used Discovery Mode and Marquee to Grow Her Audience on Spotify

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These in-app recommendations are the best way to get the right listeners to focus on your new release on Spotify. Learn how the tool works, why it works, and how you can book your own campaigns.

Getting Started with Marquee

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Marquee is a marketing tool for promoting your new release — and turning listeners into big fans. Here’s everything you need to know.

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Discovery Mode is a tool from Spotify for Artists to help you find new listeners when they’re open to discovery. This video will walk you through how Discovery Mode works and how to get started.