廣告行銷工具

利用 Marquee，將聽眾轉變成粉絲

建立廣告行銷，吸引聽眾深入瞭解你最新發行的音樂。

做好準備

讓聽眾聽到你的嶄新音樂作品

Marquee 是全螢幕的贊助商推薦內容，將你最新的單曲、迷你專輯或專輯推薦給那些看過行銷活動後，可能會尋找你的相關作品並串流播放的 Spotify Free 和 Premium 聽眾。

聽眾點選 Marquee 後，可以儲存你的音樂，也可以前往你最新發行的作品，主動串流播放並探索更多與你相關的內容。

更多資訊

在 Spotify for Artists 建立 Marquee

在電腦版 Spotify for Artists 資訊面板上，開始建立行銷活動。適用於美國、英國、澳洲、法國和加拿大團隊。

開始使用

觸及合適的聽眾

根據實際串流播放行為指定 Spotify Free 和 Premium 聽眾。

在音樂環境中宣傳你的作品

直接向準備聽音樂的聽眾行銷，而非投入大筆資金在社群動態或網站上觸及他們。

追蹤支出成效

追蹤聽眾觀看 Marquee 後如何與藝人的作品互動。

AUDIENCE DEVELOPMENT

Reach listeners who matter most to your goals

Whatever your audience development goals, Marquee can help you hit your highs. Marquee campaigns booked and managed in Spotify for Artists reach likely listeners across Spotify, whether they are existing fans or potential new ones.

  • Audience engagement: Develop fans by targeting the ideal mix of your active audience—super listeners, moderate listeners, and light listeners.
  • Audience reactivation: Entice listeners back into your active fanbase by targeting your previously active audience.
  • Audience growth: Expand your fanbase by targeting your programmed or potential audience and reach people who haven’t fully discovered your music.
    • Learn more

    Marquee 帶來 10 倍的成本效益

    根據一份針對 10 張發行作品的研究顯示，比起花在社群媒體廣告上的每塊錢，Marquee 平均能拓展約 10 倍的 Spotify 目標對象。

    深入瞭解

    DRAMA

    數據和洞察分析

    在發行當週及之後持續發揮影響

    儲存和加入播放清單的次數增加

    使用者觀看 Marquee 後，儲存和加入播放清單的宣傳作品曲目平均增加狀況

    聽眾人數增加

    觀看 Marquee 和串流播放後，聽眾播放該藝人其他發行內容的平均增加狀況

    平均轉換率

    Spotify 使用者在觀看 Marquee 後的兩週內播放宣傳作品的平均百分比

    實例分享

    瞭解 DRAMA 如何利用 Marquee 擴大粉絲群

    背景

    自 2014 年成立以來，從芝加哥出道的雙人組合 DRAMA 已發行了一系列迷你專輯，並準備發行他們的第一張專輯《Dance Without Me》。

    目標

    他們想要能夠幫助他們發展聽眾的工具。DRAMA 與唱片公司及發行商合作經營 Marquee，因而有機會接觸對他們的音樂有興趣的人，並和這些人進行更多互動。

    亮眼表現

    Marquee 幫助 DRAMA 將聽眾轉換成粉絲。看過 Marquee 後，有 25％ 的聽眾將專輯中至少一首曲目保存或收入播放清單，以便再度聆聽。而且，每個聽眾不只是播放幾首曲目，而是平均播放了 17 首曲目，遠遠超過了整張專輯的歌曲數量。

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    How thuy used Marquee with other Spotify tools to amplify her new EPHow thuy used Marquee with other Spotify tools to amplify her new EP

    See how independent artist thuy's team (manager Anh Vu and Venice Music's Isobel Kelly) paired Marquee with Discovery Mode to turn up the volume for a new release and grow her audience.

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    HEAR WHAT MARKETERS HAVE TO SAYHEAR WHAT MARKETERS HAVE TO SAY
    Iona CastaIona Casta

    “

    It’s the most effective strategy to actually increase streaming numbers because it’s in-app. It gives fans direct access to actually listen to the music, save it, and come back to it later. Even if I optimize other ads for conversions, it takes several steps for people to stream and save it.

    —Iona Casta—Iona Casta

    DIRECTOR OF MARKETING, FLIGHTHOUSE MEDIA

    “

    It’s clear that Marquee not only drives streams at a higher conversion rate and lower cost [per listener] – it helps us foster meaningful, long term connections between fans and our artists. That’s our core mission.

    —Whitaker Elledge—Whitaker Elledge

    GM / SVP ARTIST DEVELOPMENT, DUALTONE MUSIC GROUP

    “

    Marquee is an important tool for artists at every stage of their career to grow their fan base, receive data that helps them understand their listeners, and broaden their scope - all of which are tools our clients have benefited from.

    —Natalie Sellers—Natalie Sellers

    DIRECTOR ARTIST & LABEL COMMERCE & PARTNERSHIPS, STEM

    “

    Marquee is about bringing listeners back into the fold. The long-tail effect of Marquee is really what's going to be the measure of success of this tool, not just the streams you get off of a one-week campaign.

    —Hannah Waitt—Hannah Waitt

    VP of Digital Marketing & Strategy, Virgin Music Group

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    成功故事及其他資訊

    激發你未來行銷活動的最新故事。

    Marquee is just the start of your campaign.

    Campaign Kit gives you more tools to turn up your music and build lifelong fans.

    Explore Campaign Kit